Mints and Coin Publishers

We already know what a fantastic job your PR and marketing team is doing. Nevertheless, coin collectors have very specific expectations when it comes to the objects they want to buy. After all, people have been collecting coins and medals for over 600 years and, during that time, many traditions have been established with regard to the description and presentation of coins. We’ll make you aware of these traditions and help you speak to coin collectors the way they like to be spoken to.

Classic Press Releases for Specialist Numismatic Literature

Whatever the occasion, whether you’re announcing a new machine, a new technical procedure or a staff-related development: the Classic Press Release is always a great way to share important news and events with a specialist audience. By communicating this content in the form of a press release – a short text of 1-2 pages – you can build and maintain your corporate identity. This will promote your brand and expand your reach.

Our press service offers three key benefits compared to other agencies: we know the habits of our journalist colleagues so well that our releases are usually printed without any changes being made. We won’t just write you a German press release; if required, you can also have the text translated into professional English by our in-house translation team. And of course, if you need us to, we can also dispatch it for you. Thanks to our fantastic worldwide network, we can ensure that your press releases are placed exactly where they’ll have the greatest impact.

Projects:

Press Release

Croatia’s First Coloured Gold Coin (Croatian Mint)

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Press Release

ColorEYEzed: Ocean blue (Coin Invest Trust)

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Articles

The Article is a more flexible and detailed format than the Classic Press Release. Press releases are all about conveying the most essential information quickly and concisely. In an article, you can tell stories and provide some background information.

You’ll promote your technology and products more effectively if, in addition to a technical data sheet with all the facts and figures, you also provide an engaging article explaining the benefits, design and uses. And we’re the perfect partner to help you. Firstly, we understand the technology. And secondly, we can write about it in a way that’s easy for all readers to understand, whatever their level of expertise – from highly specialised collectors to newcomers.

Projects:

Article

What It Takes to Create the Perfect Gold Blank (Austrian Mint)

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Article

Publication "Mint News Quarterly"

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Article

This Is How Coins With Polymer Ring Are Made: A Visit to the Karlsruhe Mint

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Article

“smartminting© – the next generation” (Coin Invest Trust)

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Numismatic Translations

You need more than just a native speaker to translate a numismatic text. You also need someone who understands the subject matter. And our translators do.

The world of numismatics and coin technology has its own specialist terminology. In order to translate it, you need to master it. We’ve done exactly that. And more. After all, you don’t just want a correct translation, you also want one that appeals to your customers. We always keep that in mind. Our translations will always present you in the best possible light. Because we’re more than just a translation service. We have mastered the subject of coins, the intricacies of PR and a range of languages.

And that means you won’t get a better translation of your numismatic texts anywhere else.

We offer translation services for the following languages:
  • German – English
  • Englisch - Deutsch
  • English – Japanese
  • Japanese – English
  • German – Japanese
  • Japanese – German
  • French – German
  • Spanish – German
  • Italian – German

Projects:

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Video Story

The Video Story is an audio-visual format of medium length. This format is ideal for providing customers with more detailed information about a certain product or topic. The Video Story is a great way for mints to establish customer proximity without having to take the risk of actually inviting customers into safety-sensitive production facilities. And it comes with a rather pleasant side effect: with the right SEO settings, you can optimise your video so that it fills your niche in the long term and continues to appear for certain keywords again and again, even years later. This puts a permanent spotlight on the expertise of your mint.

Projects:

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Audio Formats: Podcasts, Radio Plays, Audio Guides

Audio formats are relatively easy to produce, making them more cost-effective than videos, for example. We’ll provide you with high-quality, entertaining audio content relating to the history of money. Audio guides, for example, can be used effectively at trade fairs such as Money Fair or NUMISMATA. Visitors can use these guides to explore your exhibition stand independently and in multiple languages – so, instead of having to repeat the same story all day, you’re free to focus on your most important customers...

Projects:

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Exhibitions

Every mint has a mythology behind it. An exhibition at your in-house museum is a great way to share this mythology and use the mint’s past to enrich its present-day image. We can offer you a complete service, providing all the numismatic content you’ll need for your exhibition. From designing the concept to producing the exhibition catalogue, we’ll take care of all content-related aspects of the project. You can also book additional services, such as audio guides or staff training for museum tours. If required, we’d be happy to collaborate with your in-house graphic designer to ensure that the content is well realised from a design perspective.

Projects:

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Company History

There are plenty of good reasons to tell the story behind your company. It’s not just a great way to mark special occasions, such as anniversaries – telling collectors about your mint’s past can also encourage them to buy the coins you produce today. A company history lends your brand a totally unique character and makes it more memorable. Who are the people behind your company name? What inspired them to start the business? What exciting historical events or strange turning points has your company lived through? Tell us and we’ll tell your customers – in a text that’s as entertaining as it is informative.

Projects:

Company history

“Celebrating 50 Years of Künker”

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Consulting

Not satisfied with your company policy? Need some fresh ideas? Not every mint needs to reinvent the wheel. Many strategies have already been attempted, with varying degrees of success. We’ve been active on the coin market for the last 30 years, so we can tell you what works and what doesn’t. And you can use our years of experience to your advantage, to push your project forward.

Courses

Successful marketing requires a good understanding of the target group. So, what makes coin collectors tick and what’s the best way to reach them? We’d be happy to share this insider knowledge with your PR team to help you make your marketing strategies more efficient and your customer contact more targeted. After all, coin collectors are a special breed. To successfully win them over, you need to know them well – and we do.

Website-Content

Nowadays, a company’s website is the very first point of contact for customers, collectors and any other interested parties. And when it comes to building a website, the content is just as important as the design. We’ll provide you with tailor-made texts that tell visitors quickly and effectively about your company and products. As proven experts with decades’ worth of experience in preparing numismatic content for specific target audiences, we’ll ensure that visitors find exactly the information they’re looking for.

We’d also be happy to collaborate with your web designer because, as experts ourselves, we understand that it’s best to leave a specialist job to the specialists. We’re experts in numismatics and history, after all, not web design.

Projects:

Website Content

Website State Mints of Baden-Wuerttemberg

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Wir sind davon überzeugt, dass Frau Kampmanns umfassende Erfahrung zur Sichtbarkeit unserer Münzstätte auf dem numismatischen Weltmarkt beigetragen hat.

Kroatische Münzstätte

Das Team von Fachspezialisten rund um Dr. Ursula Kampmann ist mit seiner Expertise und jahrelangen Erfahrung in der Numismatik für uns ein verlässlicher Partner im Bereich der internationalen PR & Kommunikation.

Johann Berner

CEO CIT Coin Invest AG