Museums and Cultural Institutions

It is becoming increasingly difficult for cultural organisations, especially smaller museums, to employ the right specialist for every job. This means they often end up putting their staff through long, drawn-out periods of training, which don’t always produce the required level of professionalism. The result: many hours of work for very little output.

Luckily, there’s a professional alternative available, at least in the field of numismatics: FAMA GmbH. You won’t believe how quickly we can produce texts and develop concepts for you. You’ll also save a lot of time and long-winded explanations when putting together your teasers and video stories, because our technicians also have PhDs in History.

Classic Press Releases for Specialist Numismatic Literature

Not many museums have their own press department. And when they do, they rarely employ staff who specialise in numismatics. Either way, we can help. We’ll be happy to write press releases tailored to your organisation, with information about new exhibitions or special objects. In addition to our professional expertise, we also have an excellent understanding of the target group – coin collectors – and an international mailing list that includes the most important numismatic journals out there.

Projects:

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Teasers

Our Teaser is a great way to promote your exhibition on social media platforms such as Facebook or Instagram. This short video format, lasting 1-2 minutes, does not require any text and therefore appeals to audiences who aren’t interested in reading long texts. With compelling images and suitable background music, these videos will pique viewers’ curiosity and encourage them to visit your exhibition.

Projects:

Video Teaser

Sample video object presentation/highlight (Numismatica Genevensis)

Video Teaser

Sample video “Heilige auf Schweizer Münzen” (Museum zu Allerheiligen, in German)

Video Story

The Video Story is an audio-visual format of medium length. This format is ideal for providing more detailed information about a certain object or topic. You can use it in exhibitions, for example, to place an exhibit within a historical context or to tell the story behind a particular object. And it comes with a rather pleasant side effect: with the right SEO settings, you can optimise your video so that it fills your niche in the long term and continues to appear for certain keywords again and again, even years later. This puts a permanent spotlight on your institution and boosts your visibility.

Projektbeispiele:

Video Story

Auction preview “Coins from Alexandria: Roman Egypt” (Künker)

Audio Formats: Podcasts, Radio Plays, Audio Guides

Modern museums rarely get by with print media alone. These days, visitors want some audio and visual content too. One classic format used in museums is the exhibition-specific audio guide. We’ll be happy to produce this format for your institution, as well as other high-quality, entertaining audio content on the history of money.

Podcasts, for example, are growing increasingly popular, with listener numbers rising every year. You can use them to present special objects from your collection independently, without an accompanying exhibition. And if you’re looking for something a bit more special – why not tell the story of your exhibit through a radio play? All audio formats also offer the advantage of being relatively easy to produce, and therefore more cost-effective than videos or other content formats.

Projektbeispiele:

Audioguide

Introduction to the Exhibition “Swiss History: Facts or Fake-News?” (MoneyMuseum)

Radio play

Hannibal ante portas (MoneyMuseum, in German)

Exhibitions

Planning a numismatics-related exhibition and looking for some support from qualified experts? Then we’re the ideal partner for you. Perhaps you have an amazing medal collection in your museum, but no in-house expert to take care of it. Or maybe your museum runs some coin-related projects outside its regular programme. Talk to us. We represent the bridge between museums and collectors. From designing the concept to producing the exhibition catalogue, we’ll take care of all content-related aspects of the project. You can also book additional services, such as audio guides or staff training for museum tours. If required, we’d be happy to collaborate with your in-house graphic designer to ensure that the content is well realised from a design perspective.

Projektbeispiele:

Exhibition

Exhibitions for MoneyMuseum Zurich

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Exhibition catalogue

"The People of Zurich and their Money" (MoneyMuseum)

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Consulting

How do I get sponsors? How can I make my own cataloguing processes as quick and efficient as they are in the coin trade? And what solutions are available in the coin trade to help me do so? We can help you find new answers and solutions for these questions and more.

Ursula Kampmann is a unique fount of knowledge. She understands exactly what museums want and she knows what solutions are available in the coin trade. She also knows what you can’t do and what you need to know in order to stay within your project budget. In other words, she possesses a vast wealth of knowledge and experience – one that you can now use to your advantage.

“I’ve been working with Ursula Kampmann for many years and I’m always impressed by her creativity and reliability. Her top priority is the client – alongside the content – and that’s something I’ve really come to appreciate. And when it comes to content, Ms. Kampmann has an immense wealth of knowledge that she, together with her team, condenses into readable texts expertly and always on schedule."

Dr. Jürg Conzett

Gründer Money Museum Zürich